we do not believe
in best practices
Best practices can be used as benchmarks, but imply that "one size fits all", thus turning irrelevant and merely a relic of the past.
Instead, we believe in special practices/best fits, and leading practices/innovation. This is why we are selective and choose to put our entire energy into few, intriguing, challenging and diverse projects, instead of breaking our efforts into fragments in the pursuit of volumes and impressions.